Google Ads Spend Estimator
Estimate your required monthly Google Ads budget based on your target number of clients, industry, and region. Get insights into expected clicks, leads, and cost-per-acquisition.
Estimator Inputs
Results
Required Monthly Ad Spend
Fill out the form to estimate your budget
Assumptions Used:
How This Estimator Works
Data Sources
- • Industry-specific cost-per-click averages
- • Regional cost multipliers based on market competition
- • Typical conversion rate assumptions by industry
- • Conservative close rate estimates
Estimation Formula
Adjusted CPC = Base CPC × Region Multiplier
Required Clicks = Target Clients ÷ (Close Rate × Site Conversion)
Monthly Spend = Required Clicks × Adjusted CPC
CPA = Monthly Spend ÷ Target Clients
Disclaimer: This estimator provides estimates based on industry averages and should be used as a starting point for budget planning. Actual results may vary based on campaign optimization, competition, seasonality, and other factors.
Simple Explanations
Cost-Per-Click (CPC)
This is like paying for each person who clicks on your online ad. Think of it like paying a small fee every time someone looks at your store window. If more people want to advertise in the same place as you, the price goes up - just like when lots of kids want the same toy, it costs more!
Site Conversion Rate
Imagine you have 100 friends visit your lemonade stand. If 5 of them actually buy lemonade, your conversion rate is 5%. This number tells us how many website visitors will actually contact you or fill out a form. Some businesses are really good at this, others need more practice!
Close Rate
After someone shows interest in your business (like asking for a price), this is how often you actually make a sale. If 10 people ask about your bike repair service, and 3 of them hire you, your close rate is 30%. It's like how good you are at convincing people to actually buy what you're selling!
Cost-Per-Acquisition (CPA)
This is the total amount of money you spend on advertising to get one new customer. It's like adding up all the money you spent on flyers, signs, and ads, then dividing by how many new customers you got. If you spent €100 on ads and got 2 customers, each customer cost you €50 to find.
Required Clicks
This is how many people need to click on your ad to get the number of customers you want. It's like figuring out how many people need to try your free samples before enough of them decide to buy the full product. More clicks usually means more chances to get customers!
Expected Leads
These are people who visit your website and show they're interested by giving you their phone number, email, or filling out a contact form. Think of them as people who raise their hand and say "I'm interested!" They're not customers yet, but they might become customers if you talk to them.
Regional Multiplier
This is like how different neighborhoods have different prices. A lemonade stand in a busy shopping area might cost more to set up than one in a quiet neighborhood. Some countries or regions are more expensive to advertise in because there are more businesses competing for attention.
Monthly Ad Spend
This is how much money you need to spend each month on online ads to get the number of new customers you want. It's like your monthly allowance for advertising - if you spend this much, you should get the results you're looking for. Think of it as your advertising budget for 30 days.